Enterprise Survey 5

ENTERPRISE DEVELOPMENT SURVEY

Thank you for participating in this pilot survey we are conducting with our partners Tourism Central Australia, Tourism Top End and the Department of Trade, Business and Innovation.

As part of our renewed focus on Tourism Business Enterprise Development we want to establish a baseline understanding of how operators and the industry as a whole self-assess for specific aspects of running a tourism business.

This important study will help us understand areas of improvement and give us the opportunity to work with you and other businesses to improve those aspects. Similarly, if you feel your business is doing well in most or all areas, we would like to showcase your business.

If you have any questions about the survey please contact us at [email protected].

Your time is precious and the survey will not take longer than 10 minutes at the most to complete.

Please click Next to begin the survey.

Your Company and Contact Details

Please confirm/enter your details below

Your Company Name

First Name

Last Name*

Preferred Email Address*

This survey will cover certain aspects of running a tourism-related business. For each aspect, we will ask you to place your business in either a Leading, Established or Developing category. Please note if you select leading we will assume you already met the established and developing criteria.

The first aspect is Business Sustainability which can be defined as management of processes by which companies manage their risks, obligations and opportunities.

Thinking about Business Sustainability, which of the three categories would you place your business in? Please select the category for which your business meets most or all the criteria.

For example if your business meets the criteria of having a Business Plan, Detailed Risk Management and an Environmental Sustainability Plan but does not have a Capital Reinvestment Plan, please choose the Leading category.

CHOOSE BUSINESS SUSTAINABILITY CATEGORY*

BUSINESS SUSTAINABILITY CRITERIA

Leading Category Criteria:

My organisation has a Business Plan
My business has a Detailed Risk Management Plan
My business has an Environmental Sustainability Plan
My business has a Capital Reinvestment Plan

Established Category Criteria:

My organisation has a Business Plan
My business has a Risk Management Plan
My business is Compliant to all relevant licensing and regulatory requirements

Developing Category Criteria:

My organisation has a Basic Business Plan
My business is Compliant to all relevant licensing and regulatory requirements

If you have any comments about this, please enter them here. Otherwise, press Next to move on to the next question.

Business Sustainability Comments

This aspect is Digital Marketing which includes activities such as websites, mobile responsive sites and online booking capability.

Thinking about Digital Marketing, which of the three categories would you place your business in? Please select the category for which your business meets most or all the criteria.

Choose Digital Marketing Category*

DIGITAL MARKETING CRITERIA

Leading Category Criteria:

My business Website is mobile enabled
My business has a Search Engine Optimisation (SEO) strategy
My business has a Real time booking portal which includes working with a third party
My business website has Multiple language options
My business uses Digital analytics
My business is Google claimed/listed and regularly updated
My business has a CRM system and set-up for sending EDM activity
My business runs Digital Advertising

Established Category Criteria:

My business has an Active Website (updated within 12 months)
My business has a Search Engine Optimisation (SEO) strategy
My business has a Real time booking portal
My business has Digital Analytics (even if not using actively)
My business is Google claimed / listed

Developing Category Criteria:

My business has a Website
My business Actively uses a Contact Us page
My business has an Unclaimed Google listing

If you have any comments about this, please enter them here. Otherwise, press Next to move on to the next question.

Digital Marketing Comments

This aspect is about Social Media.

Thinking about Social Media, which of the three categories would you place your business in? Please select the category for which your business meets most or all the criteria.

Choose Social Media Category*

SOCIAL MEDIA CATEGORY

Leading Category Criteria:

My business has a Social Media advertising strategy and assesses performance regularly
My business has Quality Social Media content
My business has Booking links on Social Media sites
My business does Regular postings (minimum 4 times a week)
My business makes Use of correct hashtags
My business utilises Sponsored links
My business has a Social Media search Engine Optimisation (SEO) strategy

Established Category Criteria:

My business has a Social media account
My business does Regular postings (Instagram/Facebook/Twitter)
My business makes Use of correct hashtags

Developing Category Criteria:

My business has a Social Media account

If you have any comments about this, please enter them here. Otherwise, press Next to move on to the next question.

Social Media Comments

This aspect is about General Distribution.

Thinking about General Distribution and how you currently work with inbound companies, wholesalers and RTOs, which of the three categories would you place your

Choose General Distribution Category*

GENERAL DISTRIBUTION CRITERIA

Leading Category Criteria:

My business has Engaged in Trade famils (minimum 2)
My business has Engaged with distribution partners (minimum 2)
My business has a Pricing/commission structure with all levels of the Travel Trade
My business has a Marketing Plan
My business has VIC/local distribution (active)
My business has Co-op partners (minimum 2)

Established Category Criteria:

My business has Engaged in Trade famils
My business has a Pricing/commission structure
My business has a Marketing Plan
My business has VIC/local distribution (active)
My business has Co-op partners (minimum 1)
My business has Distribution partner (minimum 1)

Developing Category Criteria:

My business has a Pricing/commission structure
My business has VIC/local distribution (active)
My business carries out Active marketing and local advertising

If you have any comments about this, please enter them here. Otherwise, press Next to move on to the next question.

General Distribution Comments

This aspect is Industry Connectivity which refers to how connected a business is to the industry it is part of.

Thinking about Industry Connectivity, which of the three categories would you place your business in? Please select the category for which your business meets most or all the criteria. Otherwise, please select Not Applicable for this aspect.

Choose Industry Connectivity Category*

INDUSTRY CONNECTIVITY CRITERIA

Leading Category Criteria:

My business is listed with Australian Tourism Data Warehouse – all features
My business is a RTO member
My business has Accreditation
My business has ATEC membership
My organisation is listed with the Convention Bureau

Established Category Criteria:

My business has a Current and updated listing with ATDW
My business is a RTO member
My business has Accreditation

Developing Category Criteria:

My business has an ATDW listing

Not Applicable

If you have any comments about this, please enter them here. Otherwise, press Next to move on to the next question.

Industry Connectivity Comments

This aspect is Online Reputation Management which refers to how a business monitors and manages the online feedback about the business.

Thinking about Online Reputation Management, which of the three categories would you place your business in? Please select the category for which your business meets most or all the criteria. Otherwise, please select Not Applicable for this aspect.

Choose Online Reputation Management Category*

ONLINE REPUTATION MANAGEMENT CRITERIA

Leading Category Criteria:

My business Actively monitors all key social media platforms
My business Monitors and is responsive to all reviews across all relevant review sites
My business uses a review aggregator (e.g. ReviewPro) to measure sentiment and overall quality score.

Established Category Criteria:

My business Effectively responds to most reviews across most review sites

Developing Category Criteria:

My business does Not respond to reviews and only monitors social media platforms

Not Applicable

If you have any comments about this, please enter them here. Otherwise, press Next to move on to the next question.

Online Reputation Comments

This aspect is Excellence which refers to the recognition a business may have received for excellence in performance for their business or product.

Thinking about Excellence, which of the three categories would you place your business in? Please select the category for which your business meets most or all the criteria. Otherwise, please select Not Applicable for this aspect if you have not entered the Brolga tourism awards or achieved a Global Review Index score.

Choose Excellence Category*

EXCELLENCE CRITERIA

Leading Category Criteria:

My business is a National tourism award winner (within last 3 years)
My business has Achieved a Global Review Index score (ReviewPro) of 85%

Established Category Criteria:

My business is a Territory tourism award winner (within last 3 years)
My business has Achieved a Global Review Index score (ReviewPro) of 75%

Developing Category Criteria:

My business has Entered the Brolga tourism awards
My business has Achieved a Global Review Index score (ReviewPro) of 65%

Not Applicable

If you have any comments about this, please enter them here. Otherwise, press Next to move on to the next question.

Excellence Comments

This aspect is International Market ready which refers to the level of engagement and readiness with respect to international markets and visitors.

Thinking about International Market ready, which of the three categories would you place your business in? Please select the category for which your business meets most or all the criteria. Otherwise, please select Not Applicable if you do not have a desire to market internationally.

Choose International Market Ready Category*

INTERNATIONAL MARKET READY CRITERIA

Leading Category Criteria:

My business has attended International trade shows e.g. ATE (more than once in last three years)
My business has Pricing and distribution structure for international markets
My business engages with Inbound/outbound agencies (minimum 2)
My business Attends Tourism’s NT IMM’s (International Managers Meetings)
My business has In-language options
My business is Operating 365 days
My business has 24/7 contact options

Established Category Criteria:

My business has Pricing and distribution structure for international markets
My business is Operating 365 days
My business Attends trade shows e.g. Inbound NT, Adventure NT (more than once in last three years)
My business Attends IMM’s

Developing Category Criteria:

My business can Provide an experience to an international traveller
My business can have Pricing and distribution structure for international markets

Not Applicable

If you have any comments about this, please enter them here. Otherwise, press Next to move on to the next question.

International Market Ready Comments

This final aspect is about the China market and how it relates to tourism enterprises.

Thinking about China, which of the three categories would you place your business in? Please select the category for which your business meets most or all the criteria. Otherwise, please select Not Applicable if you do not have a desire to market to China.

Choose China Market Category*

CHINA MARKET

Leading Category Criteria:

My business has China Accreditation
My business Attends China market focused trade activities
My business is Engaged in China social channels
My business is Engaged with Chinese booking systems
My business is set-up for China payment systems
My business has In-language options

Established Category Criteria:

My business has China Accreditation
My business is Engaged with Chinese booking systems
My business is set-up for China payment systems
My business Attends trade activities (in relation to China market)

Developing Category Criteria:

My business is set-up for China payment systems
My business is China “aware” and is familiar with the Tourism NT Industry China Ready Toolkit

Not Applicable

If you have any comments about this, please enter them here. Otherwise, press Next to finish the survey.

China Market Comments

Thank you for your time today. Your response will help us improve the tourism industry as a whole.

This important study will help us understand areas of improvement and give us the opportunity to work with you and other businesses to improve those aspects. Similarly, if you feel your business is doing pretty well in most or all areas, we could use that as an example of what a successful tourism-related business looks like.

If you have any questions about the survey please contact us at [email protected]