TOURISM NT INDUSTRY UPDATE - KEEPING YOU INFORMED    ||   VIEW ONLINE

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EVENTS

CEO FAREWELLS THE TERRITORY

This week I announced that I will be leaving the Territory, and my role as CEO of the Department of Tourism, Sport and Culture on 20 March, 2020.  

It has been an absolute pleasure to lead the Department during a period of significant growth for tourism, with an unprecedented investment from the Northern Territory Government aimed at increasing holiday visitors.

Through the combined efforts of our team with you, our industry partners, significant results have been achieved.  Tourism is now worth $2.6b to the Territory economy (up 18%) and the NT has welcomed a total of 1.95m visitors (up 6.7%).  This includes an 8.9% increase in total domestic holiday visitors, and a 6% increase in total international holiday visitors. (Year-to-Date Sept 2019).

The Tourism 2030 strategy provides a solid road map to the future, and already the team has shown our ability to adapt activities under the plan to respond to unforeseen market shocks, that are sometimes a feature of the tourism operating environment.

 The year ahead will be a challenge as the impacts of both the Australian Bushfires and COVID-19 continue to be felt, however, Tourism NT was able to quickly develop the $2 million Tourism Resilience Plan as a positive step towards helping local industry in the first instance, and we will continue to adapt as market conditions evolve.  The relationships that have been built between the Department, Tourism Top End, Tourism Central Australia and all of our individual industry partners will be key to supporting the sector through this period and in leading the recovery efforts.

I am incredibly proud of the Department’s work to successfully deliver on a huge program of work across many areas, to create compelling reasons to live in and visit the Northern Territory. 

Our team is dedicated to attracting more visitors to the NT, creating an enviable place to live and work, to conserve our natural and cultural assets for future generations. Along with Tourism NT and NT Business Events teams, I would like to recognise the other areas of the Department who play a role in developing and delivering these outcomes, including: Arts NT, Araluen Arts Centre and Screen Territory, Parks and Wildlife, the Territory Wildlife Park, Alice Springs Desert Park, George Brown Darwin Botanic Gardens, Northern Territory Library and Archives, Grants, Sport and Active Recreation including the NTIS, the Heritage team, Media and Communications as well as Executive and Strategic Services. I certainly feel honoured to have worked across such a diverse portfolio.

I can confirm the interim management arrangements post my departure, with Andrew Hopper initially acting in the role of Chief Executive Officer.

 I thank you for your support and wish you every success for the future. 

 Kind regards, 

Simonne Shepherd

Chief Executive Officer

IMMEDIATE TOURISM RESILIENCE PLAN LAUNCHED

Tourism NT is delivering components of an Immediate Tourism Resilience Plan that will help minimise the impacts of the Australian bushfires and the novel coronavirus (COVID-19) outbreak on the Territory’s tourism industry and the communities it supports.   The Plan is an immediate redirection of current tourism funding by Tourism NT to deliver retargeted tourism marketing and industry initiatives that will help make a difference to our industry and our local communities. 

Our partners, Tourism Top End and Tourism Central Australia will also seek to encourage their members to rally fellow Territorians and their visiting friends and relatives to also Holiday Here in the Top End This Year or Holiday Here in the Red Centre This Year.

 

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BOOSTED EDUCATION REBATE

Interstate schools will now be able to apply for up to $3000 towards their NT school excursion through the Save & Learn – NT School Excursion Program.

 

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INTENSIVE BUSINESS SUPPORT 

Tourism Fast Track is a new intensive business support program opening on 1 March 2020 to address business survival, revival and growth.

 

Delivered by Tourism NT and the Business Enterprise Centre NT (BEC NT), the confidential support program will focus on lowering business expenditure and increasing revenue. 

 

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NEW VISITOR EXPERIENCE GRANTS 

From 2 March 2020 a New Visitor Experience Program will be launched, offering grants for local NT tourism businesses of up to $50,000 to deliver new tourism experiences. 

 

The program offers a total funding pool of $500,000. The guidelines are available now, to help you commence preparing your application. 

 

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BUSINESS EVENTS SUPPORT FUND

The incentive offered through the NT Business Events Support Fund has been doubled. 

 

Business events planners or organisations, at the consideration or bidding stage, can apply for financial assistance of $200 per delegate for eligible applications received by 31 May 2020 for business events staged by 30 June 2021.

 

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TOURISM RESILIENCE ADVERTISING

As part of the Tourism Resilience Plan a number of operator advertising opportunities are available for all operators to buy-in directly alongside the Tourism NT marketing program. Spaces are limited. 

 

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KEY TO THE NT

Register for our new partnership program, Key to the NT.

 

Specifically targeted at the drive market, the program will see Tourism NT partner with the Caravan Industry Association of Australia and other local and national tourism businesses to promote NT holiday incentives. 

 

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NEWS

FLIGHT UPDATES

As a result of the novel coronavirus (COVID-19) outbreak, a travel restriction was imposed by the Department of Home Affairs on 1 February 2020.

 

Donghai Airlines has suspended the two-weekly services between Shenzhen and Darwin through to 10 March 2020. The airline is closely monitoring the situation and will make adjustments as necessary.

 

Qantas, Jetstar Australia and SilkAir will reduce frequencies in the coming months to better match capacity with demand for Darwin and Ayers Rock routes.

 

Our thoughts are with all Tourism NT partners that are affected by these unprecedented circumstances.

CRUISE SHIP UPDATE

There are currently seven cruise ships due to arrive within the month, including two maiden visits from the Wind Spirit (148 pax) and the MSC Magnifica (3223 pax). 

 

Darwin is set to welcome a number of additional cruise ship arrivals as companies adjust their schedules to address current restrictions in the wake of the COVID-19 outbreak.

 

VIEW CRUISE SHIP SCHEDULE

CORROBOREE ASIA

300 qualified Aussie Specialist travel agents from across Asia will be in Australia’s Top End when Darwin plays host to Tourism Australia’s Corroboree Asia event in 2020.

 

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NT ROAD RESERVES

Following extensive consultation, the guidelines regarding signage and how activities are managed in NT Government road reserves have been updated.

 

If you wish to advertise, hold an activity in a road reserve or operate a mobile business, make sure you are familiar with the new guidelines. A 12-month moratorium is in place for businesses to comply and apply for permits. 

 

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RESEARCH UPDATES

Tourism NT’s research team provides statistics, research and analysis on international and domestic tourism within the NT.

 

The Darwin monthly accommodation report for December 2019 shows average occupancy rates were down 9% compared to December 2018. View the full report.

 

View the latest Tourism Businesses factsheet for June 2018 showing there were 1,341 employing tourism businesses in the NT.

 

View the International Market Factsheets available for each of our key markets. Updated annually, they provide an overview and market profile.

BROLGA WINNERS OFF TO QATA19

Good luck to the 2019 Brolga winners who will represent the NT at the Qantas Australian Tourism Awards in March. 

 

View the finalists here.

 

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TURBOCHARGED NITMILUK WORKS

Three Turbocharging Tourism projects are underway in Nitmiluk National Park. 

 

New mountain bike trails and hub shelters are under construction and upgrades to Baruwei Lookout have begun. 

 

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PRODUCT UPDATES

GENERATE BUSINESS LEADS

Register with the Australian Tourism Data Warehouse (ATDW) to benefit from increased exposure on 250 websites including northernterritory.com, Australia.com and ATDW’s extensive network of tourism distributors. 

 

If your business is already registered, make sure you keep your listing updated.

 

For further information, email [email protected] or call 8999 3906.

 

REGISTER NOW

INDUSTRY OPPORTUNITIES

ABORIGINAL TOURISM GRANTS

Applications are now open for the Aboriginal Tourism Grant Program designed to support Aboriginal owned and operated tourism business enterprises. One-off funding of up to $20,000 is available per business for: 

  • small infrastructure upgrades

  • planning documents such as business plans, feasibility plans or master plans to assist your business to grow

  • interpretation projects such as new signage or guiding manuals 

 

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ATE BRIEFING

Have you registered for the Australian Tourism Exchange (ATE)? Save the date for Monday 16 March 2020 for an ATE briefing. Hear from Tourism NT’s International Marketing team and gain an insight into how to select your meeting preferences.

 

Keep an eye out for an email this week with registration details.

 

CONTACT US

WINDOW ON THE WETLANDS

Expressions of interest are open for the commercial operation of the Window on the Wetlands Visitor Centre.

 

An onsite briefing and site inspection will be held at 11am on 28 February 2020. To register or for more information, contact [email protected] or 8999 3638

 

DOWNLOAD TENDER DOCS

EVENTS

TOURISM: TOWARDS 2030

Register now to receive your complimentary Tourism: Towards 2030 conference ticket.

 

As part of the Tourism Resilience Plan and in recognition of the economic impacts affecting many of our operators, tickets are now complimentary. A full refund has been provided for all pre-purchased tickets.

 

The conference is an important industry program to help businesses stay abreast of the trends and impacts affecting tourism, and how NT operators can remain on target as we work through the current challenges. 

 

MORE INFO

TASTE OF KAKADU

A Taste of Kakadu, Australia’s premier Indigenous food festival, returns from 22 to 31 May 2020 in the breathtaking World Heritage-listed Kakadu National Park. 

 

Enjoy a 10-day journey of discovery celebrating Kakadu’s cuisine, culture and country.

 

Follow @TasteofKakadu on Facebook and Instagram.

 

BUY TICKETS

PARRTJIMA IS COMING

Parrtjima runs from 3-12 April this year. The only Aboriginal festival of its kind, the 10-night FREE event draws thousands of people to Alice Springs (Mparntwe). 

 

Visitors are invited to experience Parrtjima and watch the desert come alive with new artwork, light shows, entertainment, interactive workshops, music, films and talks. Be part of the story by creating Parrtjima-themed products and tourism offerings. Access Parrtjima assets for social media here.

 

CONTACT US

THE FRIENDLY GAMES ARE BACK

The 2020 Alice Springs Masters Games will run from 10-17 October this year, attracting people from across the region, the country and even overseas. With friends and family often accompanying athletes, there will be an increase in demand for accommodation and plenty of interest in the region's tourism offerings. 

 

If you are creating a special offer, product or event for the Masters Games, email [email protected].

 

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