TOURISM NT INDUSTRY UPDATE - KEEPING YOU INFORMED || VIEW ONLINE
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Supporting the Territory’s tourism industry
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Darwin Harbour Cruises was one of 49 tourism businesses to receive funding through the latest round of the Visitor Experience Enhancement Program (VEEP).
Their flagship vessel MV Charles Darwin, will soon boast a new bar, servery and state of the art energy efficient equipment thanks to Tourism NT’s support.
A total of 49 tourism businesses from the Top End to the Red Centre were awarded $3.2 million in grants for round 8, for projects that elevate the appeal of Territory tourism experiences.
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Cruise industry boosted with ultra-luxury ship
The Territory’s cruise industry has reached a significant milestone with the addition of another ultra-luxury expedition ship, Seabourn Pursuit.
Earlier this week, Seabourn Pursuit was welcomed back to its home port of Darwin following its inaugural voyage between Darwin and Broome last month.
Built for immersive and adventure experiences, the ship has capacity for 264 passengers and the same number of crew.
Home porting enables cruise passengers to explore a little further afield and undertake onshore tours in Litchfield and Kakadu national parks or to Arnhem Land.
Check out the NT Cruise Strategy for more information on our booming cruise industry.
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Tourism operators urged to keep eye out for sick or dead birds
A biosecurity response to an outbreak of high pathogenicity avian influenza (HPAI) in our southern states is underway.
There has been no detection of HPAI in the Northern Territory but early detection is important!
As a precautionary measure, tour operators and those who frequent National Parks are being asked to report any sightings of multiple sick or dead birds or poultry.
For more information on avian influenza surveillance in the Territory,
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The UK’s Trailfinders Academy comes to Australia
In June, Tourism NT attended the Trailfinders Academy training event held in Perth, WA. Trailfinders is one of the largest travel agencies in the UK and an important seller for the NT. Tourism NT delivered a whole-of-NT training session for 30 agents, followed by a famil through Uluṟu, Kings Canyon, Alice Springs and Darwin.
Both the training and famil were a great success to increase agent knowledge and selling power.
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NT on display in Japan
Tourism NT’s Japan office has launched an impressive out of home marketing campaign showcasing the Territory across the Japan Railway (JR). The JR Chuo Line, which runs through the centre of Tokyo, is a very crowded commuter line that stops at Shinjuku Station - the busiest station in the world!
Tourism NT’s clever marketing campaign took over one carriage of a train with NT ads across all cars of a 10-car train. The cheeky highjack of JR will provide invaluable exposure of the very best of the NT in one of our key international markets - Japan.
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Million Dollar Road Trip
In a bid to further entice interstate travellers to the NT, the NT Government has teamed up with the Caravanning Industry Association of Australia (CIAA) for a new consumer marketing campaign - the Million Dollar Road Trip to the NT.
The Million Dollar Road Trip to the NT competition offers self-drive travellers who visit and explore the NT between May to September 2024 a chance to win $1 million cash from CIAA.
The campaign encourages tourists and Territorians to book an experience through one of the participating operators, stay at a participating caravan park or visit one of the Territory’s Visitor Information Centres.
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Nominate for the 2024 Brolga Northern Territory Tourism Awards
Now is the time to nominate for the Northern Territory’s most prestigious tourism awards, the NT Brolga Awards! The awards recognise and celebrates excellence in NT tourism and hospitality businesses.
Tourism businesses can access free support through Tourism NT and funding is available for copywriting services through Tourism Top End or Tourism Central Australia.
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Registrations to attend ATEC Meeting Place are now open
Register now to attend 2024 ATEC Meeting Place. This year’s event is being held on the Gold Coast, Queensland, from 28 - 30 October 2024, linking Inbound Tour Operators (ITOs) with Online Travel Agents (OTAs) for a series of one-on-one appointments, along with a one day conference.
Over 500 industry leaders, decision-makers, marketing and business development managers, and international travel buyers are expected to attend the event.
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Kakadu Knowledge for Tour Guides
Parks Australia is seeking feedback on their Kakadu Knowledge for Tour Guides course.
Tour operators are encouraged to have their say on how the course can be improved in future years by participating in the Kakadu Knowledge for Tour Guides survey.
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Distribution grants
The Distribution Grant Program 2024-25 is now live. The program seeks to support NT tourism businesses through a phased approach throughout their distribution journey. Eligible businesses can apply for funding to support initiatives including an online booking system, translation services and expert advice to assist with international distribution planning into emerging markets (China, Japan and Singapore).
For further information, please contact [email protected] or phone 08 8999 3921.
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Betr Darwin Triple Crown delivers Australian first
The betr Darwin Triple Crown Supercars Indigenous Round wrapped up with an incredible near 40,000 attendances across the weekend, with 36 percent of visitors coming from interstate. The race weekend topped off a busy five days including the Night Transporter Convoy and the Australian-first Track to Town followed by a driver signing session.
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Legendary Harlem Globetrotters dazzled in Darwin
More than 4,000 passionate fans flocked to the two Harlem Globetotters shows on Monday 24 June, and Tuesday 25 June as part of the famous basketball team’s 2024 tour of Australia and New Zealand. The Darwin shows saw unprecedented demand, as extra seats were made available at both games, which had previously sold out.
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Australia Cup Playoffs return to Darwin
The Australia Cup Playoffs return to Darwin for the second year in a row. The two soccer games will feature four Isuzu UTE A-League Mens teams vying for a spot in Round 32. Brisbane Roar FC will face Perth Glory FC on Tuesday, 23 July, before Newcastle Jets FC go up against Western United FC on Wednesday, 24 July. Visit www.australiacup.com.au.
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Ten years of Red CentreNATS
Red CentreNATS attracts thousands of people to Alice Springs to enjoy three days of high-octane motoring action. This is a massive year for the ultimate festival of wheels, which will celebrate its 10th birthday from 30 August to 1 September. For tickets visit https://redcentrenats.com.au/
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Department of Industry, Tourism and Trade
GPO Box 1155, Darwin NT 0801
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