TOURISM NT INDUSTRY UPDATE - KEEPING YOU INFORMED || VIEW ONLINE

Tourism NT - Different in every sense.

PRODUCT UPDATES

INDUSTRY OPPORTUNITIES

Livin' Local Photo Competition

Tourism NT is giving two Territorians the chance to win one of two $4,000 NT holiday vouchers in its Livin’ Local NT photo competition. The competition involves Territorians visiting their favourite places, taking photos of their adventures and posting them on their Facebook and Instagram pages, with the two hashtags #LivinLocalNT and #NTaustralia. With another long weekend approaching we’re looking forward to seeing all of your amazing photos from your travels.

NEWS

Drive Campaign - nothing like your normal road trip

Tourism NT has launched a domestic marketing campaign to drive home a message to driving holiday makers: ‘It’s nothing like your normal road trip’, building awareness of the NT as a destination for a drive holiday with a difference.

Red Centre to feature on MasterChef

The Northern Territory’s amazing culinary delights are set to take centre stage later this year when two episodes featuring the Red Centre are broadcast on one of the highest rating shows in Australia, MasterChef later this year.

Hermannsburg Historic Precinct restoration

The Hermannsburg community has welcomed the completion of the first round of restoration works to its iconic heritage area. Stage One upgrades to the Hermannsburg Historic Precinct included a $1.4 million investment from the Northern Government.

Latest Territory Art Trails campaign

Tourism NT has launched the latest Territory Art Trails marketing campaign with the creative promoting the Territory’s Aboriginal cultural tourism experiences as ‘It’s an art gallery but different’, aligning with the Seek Different brand campaign.

Aboriginal Tourism Grants Awarded

A total of 14 Aboriginal owned and operated Territory tourism businesses have received more than $220,000 in grant funding through round two of the Aboriginal Tourism Grant Program.

The Ghan lights up for Parrtjima

Journalists from publications including Vogue Living, news.com.au, Escape, SA Weekend, The West Australian along with five social media influencers with a combined following of more than 500,000 followers were treated to a trip of a lifetime when they travelled on The Ghan from Darwin to Alice Springs to attend the 2021 Parrtjima - A Festival in Light.

Cruise update

The Northern Territory Government supports the cruise industry to restart in the NT subject to health principles for safe cruising being met, to keep Territorians safe. The Chief Health Officer has reviewed the COVID-19 direction regarding cruise vessels entering Territory waters against the national guidelines and has amended the direction to enable two vessels to enter at a time, with up to 150 people on board including crew members.

Experience Co. expands portfolio with major tourism acquisitions

Leading Australasian adventure tourism company, Experience Co (EXP) which offers “mild to wild” adventures, has acquired two well-known Australian tourism entities, Wild Bush Luxury - operator of premium experiences in South Australia and the Northern Territory, and The Maria Island Walk in Tasmania. The Wild Bush Luxury brand includes wildlife and fishing safaris from Bamurru Plains Safari Lodge on the Mary River Wetlands.

March accommodation reports

The Darwin and Alice Springs accommodation reports shows the occupancy rate was up 16 percentage points to 49% and up 19 percentage points to 67% respectively in March 2021 compared to March 2020. Demand was up 41% to 76,000 room nights in Darwin and up 20% to 18,000 room nights in Alice Springs. Room rates and revenue per available room (RevPAR) were also higher for both regions.

Latest visitor data

Combined visitor data as at year ending December 2020 shows 986,000 total visitors to the Northern Territory, who contributed $947 million to the economy through visitor spend.

Value of tourism

The Tourism Satellite Account 2019-20 shows that the total tourism Gross Value Added (GVA) in the NT was worth $1.6 billion, down 28 per cent on the year prior. Tourism accounted for 9.5% of total Northern Territory employment or 12,500 jobs, a 20 per cent decline on 2018-19. The results have been heavily impacted by COVID-19.

PRODUCT UPDATES

New heli-mountain biking experience

Alice Springs Helicopters has recently launched an exciting and ground breaking new heli-mountain bike experience, leveraging off the world-class mountain bike trails around Alice Springs. With five landing sites to choose from, stunning scenic views of Alice and surrounds are enjoyed from the air, showcasing the carved out tracks amongst the hills before hitting the dirt with their bikes. To explore opportunities for industry partnerships, product packaging and cross-promotions, please email Kat or phone 08 8952 9800.

List your deals and offers on ATDW

Do you have a special offer you’d like to promote on the northernterritory.com website? Add it to your Australian Tourism Data Warehouse (ATDW) listing under deals & offers - it could be a discount, special rate, bonus offer or even a package. For assistance email Tourism NT

INDUSTRY OPPORTUNITIES

Nominations open for Brolga Awards

Nominations are open for the 2021 Brolga Northern Territory Tourism Awards, the official tourism awards program for the Northern Territory.

Hands on ATDW Workshop

Do you want your business promoted on the Tourism NT website, Tourism Australia’s website and potentially hundreds more? You need your products listed and up-to-date in the Australian Tourism Data Warehouse (ATDW). Tourism NT are running a hands-on workshop, where you will have in-house support from Tourism NT to optimise your listing. These will be the only sessions available and numbers are very limited.

Have your say in tourism business support

Tourism NT are reviewing the Tourism Business Enterprise Development Program and we want your input. This business support program was designed to help tourism operators develop knowledge and skills to support business development in the Northern Territory. In collaboration with the Regional Tourism Organisations Your Tourism Business Support Guide was developed, centred around nine core pillars that were recognised as the foundation of all NT tourism businesses. Whether you are aware of the Program and Nine-Pillar Roadmap or not, we are interested to hear from you.

TAKE THE SURVEY

Welcome to the Dry with Tourism Top End

Tourism Top End’s 'Welcome to the Dry' B2B Trade Show is on Friday 14 May from 1–5pm. This event is a great opportunity to celebrate the commencement of the Northern Territory's Dry Season with the Top End tourism sector. Build new business connections and increase awareness by showcasing your business to front of house staff, event planners, business decision makers and more. Applications to exhibit close 7 May 2021.

Top End Feastival

Calling out event hosts / hospitality and tourism businesses to take part in the Top End Feastival in the Litchfield region from 18 September – 17 October 2021. Collaborate with local businesses or make your own stand out event to bring a month long celebration of food and good times. Submit your expressions of interest by email to [email protected]

Get bookable on Travello

Travello are working with Tourism NT as part of their joint campaign with NTMEC for BASSINTHEGRASS packages. All BASS ticket holders will receive discounts towards Northern Territory experiences sold through Travello. To get your products and experiences bookable in this campaign and on Travello email [email protected]

Hospitality NT - Work Here This Year

Hospitality NT is launching a new national campaign around Australia to help local hospitality businesses fill thousands of jobs. This campaign is one of many new initiatives by Hospitality NT to help address our critical skills shortage.

EVENTS

Parrtjima 2022 Confirmed

Alice Springs was abuzz with visitors during Parrtjima 2021, which ran from 9-18 April and recorded more than 23,200 attendances this year. Hotel rooms and hire cars were hard to find, particularly during opening weekend, and the success of the event has paved the way for a bumper 2022 festival, which will take place from 8-17 April.

Army of music fans heading to Darwin

BASSINTHEGRASS returns to Darwin’s Mindil Beach on 15 May 2021, and is bringing 14,000 music fans with it. With more than half travelling from interstate, our tourism and hospitality sectors are in for a busy few days as people make the most of their time in the Territory.

Supercars program revs up

The Merlin Darwin Triple Crown has been extended to a full three-day program with Friday, 18 June locked in as a practice day open to the public. Local support categories have also been added, with Improved Productions, HQ Holdens and the Commodore Cup now on the line-up. Adding to the thrills, stunt master Matt Mingay will bring the Hotwheels Stuntz team to Darwin.

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TOURISM NT WEB

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Department of Industry, Tourism and Trade

GPO Box 1155, Darwin NT 0801