TOURISM AND EVENTS NT INDUSTRY UPDATE - KEEPING YOU INFORMED || VIEW ONLINE

International Test Cricket returns to the Top End after 22 years

The Northern Territory has signalled a bold new era for its visitor economy, unveiling a record-breaking 2026 calendar featuring more than 40 major festivals and events.

In a significant win for the region’s sporting profile, one of the headliners this year is the historic return of international Test cricket. Darwin is set to host three elite men’s matches across the 2026–27 and 2027–28 seasons, a landmark announcement featuring the first international Test match held in the Territory in over two decades.

This blockbuster schedule represents a coordinated effort to drive year-round visitation and solidify the NT's reputation as a premium host for world-class experiences.

The Test forms part of a new multi-match international agreement, which also includes two T20 Internationals scheduled for 2027. Bringing international cricket back to the Top End delivers more than great entertainment, it boosts the local economy, supports tourism, and helps inspire future generations of athletes.

This landmark program of events is expected to attract domestic and international visitors, support local jobs, strengthen the visitor economy, and provide Territorians with increased access to major events. 2026 will be a defining year for the Northern Territory, presenting significant opportunities for tourism and events industry stakeholders.

2026 CALENDAR OF EVENTS

NEWS

Parrtjima Powerhouse Line Up Announced

Parrtjima returns to Mparntwe (Alice Springs) from 10–19 April 2026, unveiling a powerful music line-up led by Electric Fields on opening night.

The program features BARKAA, 3%, Drifting Clouds, Emma Donovan, and Central Australian artists Alice Kings, Sneaky Train, Damien Armstrong and Voller.

The program promises a rich blend of culture, storytelling and contemporary sound, all set beneath the glow of the desert sky.

VIEW THE PROGRAM HERE

MXGP of Australia 2026: A Major Tourism Drawcard for the Top End

All tickets are now on sale for the MXGP of Australia 2026, returning to Darwin from 18–20 September and reinforcing the Territory’s reputation as a premier destination for major international events.

Held at Hidden Valley, the event will attract visitors from across Australia and overseas, combining world-class MXGP, MX2 and WMX racing with the unique lifestyle, culture and adventure experiences of the Top End.

The weekend opens with the Motorcycling Australia Motocross State Challenge, bringing teams, families and supporters from every state and the Northern Territory.

With premium hospitality, family-friendly activities, kids 12 and under free, and a strong focus on showcasing the best of Darwin and the region, the MXGP of Australia is a key tourism drawcard and a must-do event on the national calendar.

TICKETS ON SALE NOW

Top End Recognised on Global Stage

The Northern Territory’s Top End has been ranked #14 on The New York Times Places to Go in 2026, securing its position among the world’s most compelling travel destinations.

The Top End is one of only two Australian destinations to feature on the list, with the Northern Territory leading national representation. This recognition reflects the region’s unique appeal, from its ancient landscapes and rich cultural heritage to its distinctive lifestyle and visitor experiences.

Among the accolades, the Northern Territory has been recognised by:

National Geographic Traveller - Best Places in the World to Travel in 2026, spotlighting Uluru and the Red Centre with the launch of a new, world first, signature walk through the UNESCO dual listed national park

The NT topped two Condé Nast Traveller lists
- The Best Places to Go (worldwide) - Uluru
- Best Places to Go (Oceania) - Darwin, the NT’s tropical capital

BBC Travel - 20 Best Places to Travel in 2026, recognising Uluru following the landmark 40th anniversary and a new way to walk on ancient, sacred land

Wanderlust - The 2026 Origins List notes two stand out indigenous led travel experiences in the NT including the aboriginal artists of the Tiwi Islands (aka Island of Smiles) and the Jawoyn guides of Nitmiluk Tours in Katherine

This global acknowledgement reinforces the strength of the Northern Territory’s tourism offering and presents a valuable opportunity for industry to build awareness, attract new markets, and continue showcasing the Top End to the world.

This is the Northern Territory’s moment – and the world is watching.

Event Funding Program Round 2 Now Open

Round 2 of the 2025–26 Event Funding Program (EFP) is now open, providing further investment in events that drive visitation, support local jobs and strengthen economies across the Northern Territory.

Delivered by Tourism and Events NT, the program supports events of all sizes, from community festivals and cultural celebrations to major sporting events that deliver national exposure and strong economic returns.

Following strong demand in Round 1, organisers now have another opportunity to apply for funding. Round 1 of the 2025-2026 program supported iconic events, including the Darwin Comedy Festival, NT Writers Festival, Barunga Festival, Finke Desert Race, Garma Festival, Chariots of Thunder, and the Darwin Aboriginal Art Fair.

An industry briefing and networking session will be held on Thursday 12 February from 5pm in Darwin, with online access available. The session will provide practical application tips, event insights and opportunities to connect with the EFP team.

Applications close at 5pm on Friday 6 March 2026.

APPLY HERE

Get involved in the 2026 Drive Market Campaign

The 2026 Drive Campaign has officially launched, inviting Australians who want to fly-drive or self-drive on their next holiday, to visit the Northern Territory this year. In partnership with the Caravan Industry Association of Australia, the campaign will highlight several key drive routes throughout the Northern Territory, including well-known routes the Explorers Way, Red Centre Way, and Nature’s way, as well as more 'off-the beaten track' routes including Binns Track, Palm Valley, Central Arnhem Way, Reynolds River Track and more.

Running from 15 February to 31 March 2026, the integrated campaign includes:

Paid media exposure
On-ground activation at caravan and camping shows
Public relations & trade partnerships

How You Can Get Involved:

Check out the Drive Campaign Toolkit – Find out how to leverage the campaign for your business.
Update your ATDW listing – Ensure your details are current to maximise visibility.
Get featured on the Drive Campaign landing page – Email [email protected] to request a ‘Drive Campaign’ tag for your listing. Once tagged, your business will automatically appear on northernterritory.com/drive.
Think outside the box – Consider creative ways to align your marketing with the campaign! Reshare our images and videos on social media or incorporate our images and tags into your own campaign. Check out the toolkit to learn how to access the Tourism NT Image Library.

For any questions about the Drive Campaign activity or how to participate, feel free to reach out to [email protected].

We look forward to working together to showcase the NT as Australia’s ultimate road trip destination!

Interactive Maps Now Live at Iconic NT Attractions

Visitors to the Northern Territory’s iconic parks and gardens can now explore with ease thanks to a new Interactive Digital Map Platform, now live at Territory Wildlife Park and George Brown Darwin Botanic Gardens.

The web-based platform is designed to make every visit more engaging, accessible and informative. Available instantly via QR codes located throughout each site, the interactive maps help visitors navigate using GPS-enabled wayfinding, discover key attractions, walking paths and facilities, and access up-to-date information on daily Keeper Talks and Animal Encounters.

Rich, easy-to-read content allows visitors to learn more about native plants, animals and conservation efforts while exploring at their own pace. The platform has been thoughtfully designed with accessibility in mind, offering over 30 multilingual translations and clear, intuitive navigation suitable for all ages and abilities.

By enhancing on-site exploration and encouraging deeper engagement, the interactive digital map supports a more memorable visitor experience and adds value to the broader tourism offering.

The interactive digital map will be offered at the Alice Springs Desert Park in the coming months.

Whether planning a route or discovering something unexpected along the way, visitors are invited to discover more as they explore — one scan at a time.

CHECK IT OUT HERE

Tourism and Events NT Welcomes Appointment of New Tourism Australia Managing Director Ahead of G’day Australia 2026

Tourism and Events NT congratulate Robin Mack on his appointment as Managing Director of Tourism Australia, as announced by the Tourism Australia Board.

Mr Mack brings almost 30 years of global, multi-sector experience in the travel and tourism industry to the role, including more than a decade in senior leadership positions within Tourism Australia.

During this time, he has overseen market strategy and operations across 16 international markets, led commercial and partnership development, and headed Business Events Australia.

Tourism and Events NT CEO, Suzana Bishop, said Mr Mack’s appointment was welcome news for the sector, noting that, “Robin’s deep industry knowledge, global perspective and long-standing commitment to Tourism Australia make him exceptionally well placed to lead at this important time for Australian tourism.”

Mr Mack’s appointment comes at a significant time for the Northern Territory, with Darwin set to host G’day Australia in October, delivered in partnership with Tourism Australia. The event will welcome 300 Aussie Specialist Agents to Darwin, providing opportunities to connect with tourism operators from across Australia through workshops and networking events.

Following the event, delegates will participate in a familiarisation program, travelling to destinations around the country with support from State and Territory Tourism Organisations, showcasing the depth and diversity of Australia’s tourism offerings and reinforcing the Northern Territory has a must-visit destination for visitors.

Tourism and Events NT Announces Inaugural Advisory Board

Tourism and Events Northern Territory PL has announced the members of its inaugural Advisory Board, established to provide strategic guidance and support as we work to grow the Territory’s visitor economy.

The Advisory Board, announced by Northern Territory Minister for Tourism and Hospitality and Major Events, Marie-Clare Boothby, brings together a highly skilled team of Territorians and interstate experts, including Amy Hill, Brett Mitchell, Hayley Richards, Lisa Pile, Paul Ah Chee, Penny Priest GAICD, Tim McColl Jones, and Suzana Bishop EMBA GAICD. Mr Paul Ah Chee has been appointed Chair of the inaugural Advisory Board.

With their diverse experience across the visitor economy, the Board offers a complementary mix of local, national, and international perspectives. This strategic depth will support Tourism and Events NT in delivering programs and initiatives that strengthen the Northern Territory’s tourism sector.

The Board was formed following an extensive selection process, which attracted over 50 nominations from high-calibre professionals. Of these, 21 were from within the Territory and 33 from interstate and overseas, reflecting strong interest and confidence in the growth and potential of the NT visitor economy.

The first meeting will be held on Feburary 9.

Rachel Telford Permanently Appointed as Executive Director, Industry Development

Tourism and Events NT was pleased to announce the permanent appointment of Rachel Telford to the role of Executive Director, Industry Development.

Rachel brings more than 20 years of experience working across the Northern Territory tourism and events sector, with a strong track record of engagement with industry and community leaders. After first visiting the Northern Territory to walk the iconic Larapinta Trail, Rachel made the move to Central Australia, beginning a long-standing commitment to supporting and strengthening the Territory’s visitor economy.

In her role, Rachel will continue to lead strategic and program delivery efforts in close collaboration with industry partners, with a strong focus on achieving meaningful outcomes and maximising the value tourism delivers to the broader community.

“I’m committed to continuing our work with industry partners through a collaborative approach to strategy and program delivery, grounded in impact and a genuine belief in the value tourism brings to our communities,” Rachel said.

“It’s an honour to join the leadership team in a permanent capacity and to work alongside such talented and passionate colleagues across Tourism and Events NT.”

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