Welcome to BOOK NOW, a program designed to help NT tourism businesses increase sales via their online presence.

This application will consist of providing your details below, and completing a comprehensive online self-assessment in the following pages. Applications will only be assessed when the full online self-assessment has been completed by 30 October 2020.

By filling out this Book Now program self assessment, you consent to the Northern Territory Government collecting your personal details and using those details for future Book Now marketing purposes. You will be provided an opportunity to unsubscribe at all times and can do so by contacting [email protected]

 
First Name*
 
 
Last Name*
 
 
 
Job title
 
 
Email*
 
 
 
Company name*
 
 
Business address*
 
 
 
Business phone number*
 
 
Mobile phone number
 
 
 
 
 
 
 
 
 
When completing, if your self assessment sits in between two of the levels, select the lower response.
 
Why do you have a website?*
 
 
 
 
 
 
What imagery is on your website?*
 
 
 
 
 
 
What video content is on your website?*
 
 
 
 
 
 
Describe the content on your website. Select all that apply:*
 
My content is minimal but gives a general overview.
My content is getting there but needs some more attention.
I have a well thought-out content plan. All my content is clearly displayed & easy to navigate.
I have a well thought-out content plan. All my content is clearly displayed & easy to navigate. My website content talks to different demographics and sectors. (families, couples etc).
I have a (FAQ) frequently asked questions section on my website.
 
 
 
 
 
How does a customer navigate through your website?*
 
 
 
 
 
 
Is your website mobile friendly? Select all that apply:*
 
Not sure, let me check.
My website is mobile friendly and mobile responsive.
My website is optimised and has been browser tested.
We use location aware marketing apps.
 
 
 
 
 
How are your contact details displayed on your website? Select all that apply:*
 
Phone number on the website.
Email on the website.
Address, phone number and email details are clearly displayed at least once on the website.
Dedicated 'contact us page'.
Address, phone number and email details are clickable and clearly displayed on multiple pages.
Clear directions to our location with links to Google Maps.
 
 
 
 
 
Which answer describes your opening/closing times?*
 
 
 
 
 
 
Do you accept bookings on your website? Select all that apply.*
 
I expect people to email me to make a booking.
I expect people to call me to make a booking.
I have an online booking form for customers to fill out.
Customers are able to check availability but then email or call to book.
You can clearly check availability, book and pay for my product on my website.
 
 
 
 
 
Which answer describes your cancellation policy*
 
 
 
 
 
 
How do you manage the security of your customer data?*
 
 
 
 
 
 
How frequently are you updating your website?*
 
 
 
 
 
 
Do you actively request reviews?*
 
 
 
 
 
 
How do you handle your reviews? Select all that apply: *
 
I prefer people to email their feedback.
Customers can submit their feedback by way of an online form.
I respond to the majority of feedback we receive.
We are aware of the different platforms where reviews can be made.
We respond to all feedback, good or bad.
 
 
 
 
 
Do you know where your customers are coming from and can identify trends? Select all that apply:*
 
It's not formally recorded.
We are manually recording where our customers are coming from.
We are able to draw accurate reports from our reservations system.
We are able to analyse our customer trends and make decisions accordingly.
 
 
 
 
 
Have you incorporated search engine optimisation (SEO) into your website? Select all that apply:*
 
I don't know what SEO is.
Our website was originally built with basic SEO.
We work with an agency to assist with SEO.
We have selected appropriate keywords and incorporated into our website.
 
 
 
 
 
Do you have a Google Analytics account?*
 
 
 
 
 
 
How do you interact with your Facebook business account?*
 
 
 
 
 
 
Do you participate in paid Facebook advertising?*
 
 
 
 
 
 
How do you interact with your Instagram business account? Select all that apply:*
 
We have an Instagram business page, and occasionally post.
We don’t have an Instagram business account.
We have an Instagram page and like to post generally once a week.
We have an Instagram content plan and we engage with our customers.
 
 
 
 
 
Do you have a WeChat business account? Select all that apply.*
 
We don't have one.
We aren't interested in having one
We have WeChat but rarely use.
We have a WeChat page.
We have a WeChat content plan.
We engage with customers on WeChat.
We accept bookings on WeChat.
 
 
 
 
 
Do you have a YouTube business channel?*
 
 
 
 
 
 
Do you have a LinkedIn business account?*
 
 
 
 
 
 
Is your product or service available on multiple directory listings and third party links?*
 
 
 
 
 
 
How often do you update your ATDW? Select all that apply:*
 
Only on notification of expiry.
Yearly.
Seasonally, or when we have changes to our product offering.
We regularly update our images and content.
 
 
 
 
 
How often do you update your Google listing? Select all that apply:*
 
I haven't since I originally added my information.
Yearly.
Seasonally, or when we have changes to our product offering.
We regularly check consumer reviews and respond accordingly.
We regularly update our images and content.
 
 
 
 
 
Tell us about your reservations system. Select all that apply.*
 
I don't have a reservation system, I use my calendar/spreadsheet or another manual process.
We have a reservation system.
My reservation system isn't being used at full capacity.
My reservation system doesn't handle online bookings, but it is a system that can manage my product inventory.
My reservations system handles online and offline bookings.
My reservation system is integrated with other areas of the business (for example, with F&B, retail and other products we sell.)
We are able to easily pull reports to view customer trends and make proactive business decisions.
 
 
 
 
Do you work with a channel manager?*
 
 
 
 
 
 
Is your product sold on Tourism Top End and/or Tourism Central Australia websites?*
 
 
 
 
 
 
Have you activated the ATDW 'book now' function? *
 
 
 
 
 
 
Are you contracted with online travel agents*
 
 
 
 
 
 
Do you work with commission?*
 
 
 
 
 
 
Outside of this self assessment what other areas do you feel you need assistance with?*
 
 
 
What areas would you see as your priority to develop?*
 
 
 
I certify that the information submitted in this application is true and correct at the time of submission.