TOURISM NT INDUSTRY UPDATE - KEEPING YOU INFORMED || VIEW ONLINE

INDUSTRY OPPORTUNITIES

EVENTS

NT SUMMER SALE TO ENTICE VISITORS TO THE TERRITORY

Our largest cooperative incentive campaign, NT Summer Sale, will launch on 1 October for bookings made between 1 October 2020 and 31 March 2021, with travel also to take place within these dates.

The $5 million campaign aims to incentivise demand for the NT over the summer period, targeting Australians that are not from a COVID-19 hotspot.

The campaign offers consumers $200 off every $1000 spent on an NT booking made through Holidays of Australia, Helloworld or Flight Centre (up to a maximum of $1000 discount). The discount is applied at the time of booking via your favourite Flight Centre, Helloworld or Holidays of Australia travel agent for bookable flights, accommodation, tours and attractions or hire vehicles.

Consumers can find out more at www.northernterritory.com/summer-sale

Industry can also get involved:

Download the Industry Toolkit with a range of assets and key messages that you can use to share the message.
Add a link to northernterritory.com/summer-sale to your website
Share the message on your social media using the hashtag #NTAustralia and tagging @NTAustralia
For more information on how to get involved, contact Tourism NT via [email protected].

READ MORE

NEWS

TOURISM CONNECT AT OBM 2020

Tourism NT will be hosting a number of regional sessions as part of October Business Month 2020.

Register for the Tourism Connect session in your region to meet one-on-one with the team to find out more about:

Business Enterprise Program
Tourism Distribution
Destination Management Plans
PR & Social Media
Domestic Marketing opportunities.

INDUSTRY ROADSHOW

Thanks to all those who attended our Tourism NT Industry Roadshow last week. It was great to meet with you to provide an update on our key projects and answer some questions.

If you weren't able to make it, make sure you register for the October Business Month 2020 Tourism Connect session in your region to meet the Tourism NT team.

If you attended the Industry Roadshow, the OBM sessions will be different - providing practical assistance tailored for tourism businesses. We look forward to seeing you there.

SYDNEY HOTSPOT MAY BE LIFTED

The Greater Sydney area may be removed from the NT’s list of coronavirus hotspots from 9 October, unless there is a change in the situation in Sydney.

With the sustained, downward trend of new cases in Sydney this is a promising outlook.

VIEW CURRENT HOTSPOTS

AVIATION UPDATE

Jetstar resumed twice-weekly services between Brisbane and Ayers Rock Airport in early September, with interest to re-commence services from Sydney and Melbourne subject to the hotspot status being lifted.

Non-stop Sydney to Darwin flights are expected to begin again in October, pending hotspot status.

Virgin Australia recently announced it will no longer operate into Ayers Rock Airport.

PRODUCT UPDATES

NT ROUND UP 2020 CANCELLED

Due to the current COVID-19 situation, NT Round Up has been cancelled for 2020.

The Trade and Industry team are working on other projects to help promote NT operators to trade, including the introduction of the online Trade Training Program.

INDUSTRY OPPORTUNITIES

APPLY FOR BOOK NOW GRANT

Grants of up to $5,000 in matched funding are being delivered to support tourism business improvements that make it easier for consumers to book online.

From a total funding pool of $400,000, the Book Now Digital Support Program will help tourism businesses evaluate their online presence and implement changes. Applications open 1 October.

BUSINESS REBOUND GRANTS

Applications are open for the Business Rebound and Adaptation Grant program.

Grants of up to $10,000 on a co-contribution basis are available to small businesses to carry out works that will enhance customer experience and improve business performance.

Businesses that have received the Business Improvement Grant or Rebound Support Grant (part of the Small Business Survival Fund) are ineligible for this grant.

$50M FOR BUSINESS EVENTS

The Australian Government has announced a $50 million Australian Business Events Grants Program to support the national business events sector.

Grants ranging from $10,000 to $250,000 will be available to approved business events, including meetings, incentives, conventions and exhibitions to cover up to 50 per cent of event costs.

EVENTS

PARRTJIMA 2021 CONFIRMED

Parrtjima will return to illuminate the Red Centre from 9-18 April next year, following another successful production that ended on 20 September.

This year’s event attracted more than 17,000 attendances, with guests attending from far and wide. Parrtjima returns to its usual April slot after being moved this year due to COVID-19. That’s just over six months away, so lock in your Parrtjima 2021 offers now.

RED CENTRENATS TO RETURN

The ultimate festival of wheels will return to Alice Springs from 3-5 September 2021 after an action-packed 2020 event saw 750 entrants descend on Alice Springs. The event recorded more than 10,200 attendances.

Start planning your Red CentreNATS 2021 packages now.

Million Dollar Fish Season 6 is bigger than ever – there’s even a new Double Tag barra that scores the angler $10,000, plus $5,000 for a mate who’s had a tough year. Jump on board the Million Dollar Fish juggernaut!

TOURISM NT WEB

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Department of Industry, Tourism and Trade

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NT SUMMER SALE TO ENTICE VISITORS TO THE TERRITORY

Our largest cooperative incentive campaign, NT Summer Sale, will launch on 1 October for bookings made between 1 October 2020 and 31 March 2021, with travel also to take place within these dates.

The $5 million campaign aims to incentivise demand for the NT over the summer period, targeting Australians that are not from a COVID-19 hotspot.

Consumers can find out more at www.northernterritory.com/summer-sale

Industry can also get involved:

Download the Industry Toolkit with a range of assets and key messages that you can use to share the message.

Add a link to northernterritory.com/summer-sale to your website

Share the message on your social media using the hashtag #NTAustralia and tagging @NTAustralia

For more information on how to get involved, contact Tourism NT via [email protected].

TOURISM CONNECT AT OBM 2020

Tourism NT will be hosting a number of regional sessions as part of October Business Month 2020.

Register for the Tourism Connect session in your region to meet one-on-one with the team to find out more about:

Business Enterprise Program

Tourism Distribution

Destination Management Plans

PR & Social Media

Domestic Marketing opportunities.

INDUSTRY ROADSHOW

Thanks to all those who attended our Tourism NT Industry Roadshow last week. It was great to meet with you to provide an update on our key projects and answer some questions.

If you weren't able to make it, make sure you register for the October Business Month 2020 Tourism Connect session in your region to meet the Tourism NT team.

If you attended the Industry Roadshow, the OBM sessions will be different - providing practical assistance tailored for tourism businesses. We look forward to seeing you there.

SYDNEY HOTSPOT MAY BE LIFTED

The Greater Sydney area may be removed from the NT’s list of coronavirus hotspots from 9 October, unless there is a change in the situation in Sydney.

With the sustained, downward trend of new cases in Sydney this is a promising outlook.

AVIATION UPDATE

Jetstar resumed twice-weekly services between Brisbane and Ayers Rock Airport in early September, with interest to re-commence services from Sydney and Melbourne subject to the hotspot status being lifted.

Non-stop Sydney to Darwin flights are expected to begin again in October, pending hotspot status.

Virgin Australia recently announced it will no longer operate into Ayers Rock Airport.

PRODUCT UPDATES

NT ROUND UP 2020 CANCELLED

Due to the current COVID-19 situation, NT Round Up has been cancelled for 2020.

The Trade and Industry team are working on other projects to help promote NT operators to trade, including the introduction of the online Trade Training Program.

APPLY FOR BOOK NOW GRANT

Grants of up to $5,000 in matched funding are being delivered to support tourism business improvements that make it easier for consumers to book online.

From a total funding pool of $400,000, the Book Now Digital Support Program will help tourism businesses evaluate their online presence and implement changes. Applications open 1 October.

BUSINESS REBOUND GRANTS

Applications are open for the Business Rebound and Adaptation Grant program.

Grants of up to $10,000 on a co-contribution basis are available to small businesses to carry out works that will enhance customer experience and improve business performance.

Businesses that have received the Business Improvement Grant or Rebound Support Grant (part of the Small Business Survival Fund) are ineligible for this grant.

$50M FOR BUSINESS EVENTS

The Australian Government has announced a $50 million Australian Business Events Grants Program to support the national business events sector.

Grants ranging from $10,000 to $250,000 will be available to approved business events, including meetings, incentives, conventions and exhibitions to cover up to 50 per cent of event costs.

EVENTS

PARRTJIMA 2021 CONFIRMED

Parrtjima will return to illuminate the Red Centre from 9-18 April next year, following another successful production that ended on 20 September.

This year’s event attracted more than 17,000 attendances, with guests attending from far and wide. Parrtjima returns to its usual April slot after being moved this year due to COVID-19. That’s just over six months away, so lock in your Parrtjima 2021 offers now.

RED CENTRENATS TO RETURN

The ultimate festival of wheels will return to Alice Springs from 3-5 September 2021 after an action-packed 2020 event saw 750 entrants descend on Alice Springs. The event recorded more than 10,200 attendances.

Start planning your Red CentreNATS 2021 packages now.

Million Dollar Fish Season 6 is bigger than ever – there’s even a new Double Tag barra that scores the angler $10,000, plus $5,000 for a mate who’s had a tough year. Jump on board the Million Dollar Fish juggernaut!