2019 has been a big year for tourism in the Northern Territory and together with industry we have achieved some great results.
Turbocharging tourism, with an initial investment by the Territory Government of $103 million, has helped to achieve an 11% increase in total visitation, to 1.95 million visitors, as well as an 18% increase in total visitor expenditure.
Alongside the turbocharging tourism investment, Tourism NT introduced a refreshed brand in 2019, promoting the Northern Territory as unlike any other place on earth and ‘Different in every sense’ as well as three major strategies:
- 10 year Business Events Strategy,
- NT’s Tourism Industry Strategy 2030, and
- NT Aboriginal Tourism Strategy
The new strategies provide a clear path forward for Tourism NT, together with our local tourism industry, to deliver innovative marketing initiatives, new events and tourism product offerings towards achieving our Tourism 2030 goals.
2020 is set to be another busy year with Turbo2’s $62.8 million investment set to support more festivals and events, enhance our visitor experiences and increase our marketing towards growing more holiday visitors to our unique part of the world.
Wishing you all a Merry Christmas and Happy New Year, and we look forward to continuing our work together with industry in 2020.