TOURISM NT INDUSTRY UPDATE - KEEPING YOU INFORMED

2019 has been a big year for tourism in the Northern Territory and together with industry we have achieved some great results.

Turbocharging tourism, with an initial investment by the Territory Government of $103 million, has helped to achieve an 11% increase in total visitation, to 1.95 million visitors, as well as an 18% increase in total visitor expenditure.

Alongside the turbocharging tourism investment, Tourism NT introduced a refreshed brand in 2019, promoting the Northern Territory as unlike any other place on earth and ‘Different in every sense’ as well as three major strategies:

10 year Business Events Strategy,
NT’s Tourism Industry Strategy 2030, and
NT Aboriginal Tourism Strategy

The new strategies provide a clear path forward for Tourism NT, together with our local tourism industry, to deliver innovative marketing initiatives, new events and tourism product offerings towards achieving our Tourism 2030 goals.

2020 is set to be another busy year with Turbo2’s $62.8 million investment set to support more festivals and events, enhance our visitor experiences and increase our marketing towards growing more holiday visitors to our unique part of the world.

Wishing you all a Merry Christmas and Happy New Year, and we look forward to continuing our work together with industry in 2020.

NEWS

NT STARS ON THE AMAZING RACE

Millions of viewers across Australia tuned in to watch The Amazing Race Australia finale as the final teams, including the NT’s own Deadly Duo Jasmin & Jerome, rushed to the finish line at Nitmiluk (Katherine) Gorge.

The iconic Darwin Waterfront and spectacular Nitmiluk (Katherine) Gorge featured in the Amazing Race finale with more than 1.5 million total viewers across Australia tuning in.

FREE NT MAPS ON THE GO

As part of the ‘Beat the Heat’ campaign which aims to keep park users safe during the hotter months, the NT Government has made several NT park maps available to download for free using the Avenza Maps app.

The app uses the built-in GPS technology in smartphones to plot real-time locations within a park onto the relevant park map and can be used without a network connection and without roaming charges, once downloaded.The map is just one of a number of precautions visitors should take when visiting NT parks with more safety messaging available HERE

Please encourage your customers to download the Avenza Maps app and NT park maps onto their mobile phone. You can also share our ‘How to’ video on your social channels.

MORE INFO

WINDOW ON THE WETLANDS

The Window on the Wetlands Visitor Centre will close from 6 January to 3 February 2020 for repairs and maintenance including the installation of a new air-conditioning system to provide a more comfortable experience for visitors and staff.

CHECK PARKS ACCESS

TURBOCHARGING CAMPSITES

Local contractor, Wallbridge Gilbert Aztec has been awarded the contract for the design of new campgrounds and recreation areas in Litchfield National Park as part of the $17.5 million Litchfield Central Valley project.

The project will open up new areas of Litchfield National Park for swimming, camping and walking, to improve the visitor experience and create local jobs.

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DESTINATION MANAGEMENT PLANS

Deloitte Touche Tohmatsu have been engaged as consultants to assist in the development of Destination Management Plans for the Big Rivers and Central Australia regions.

Destination Management Plans will set out how our regions interconnect and how improved visitor experiences can be achieved.

The Plans will identify product gaps and opportunities for tourism development in each of the four regions and serve as roadmaps for future funding and investment opportunities over the next 10 years ensuring each region contributes to the forecasted growth as articulated in the Tourism 2030 Strategy.

MORE INFO

TOURISM INVESTMENT

Tourism Research Australia’s Tourism Investment Monitor noted seven tourism investment projects in the NT to the value of $0.7 billion. Two projects totalling $242 million were in Darwin and five projects totalling $434 million were in regional areas.

Tourism NT is currently undertaking research in cruise visitor experience and satisfaction, along with expenditure in Darwin and the wider NT.

MORE INFO

PRODUCT UPDATES

NEW EVENTS PORTAL

Tourism NT has launched a refreshed festivals and events portal on northernterritory.com, featuring a new interactive planning tool for visitors to plan their trip along with the latest travel deals and offers.

To promote your event on northernterritory.com, be sure to create an event listing or update your current event on ATDW.

VIEW THE EVENTS PORTAL

INDUSTRY OPPORTUNITIES

SAVE THE DATE

Save the date for the Tourism Towards 2030 Conference to be held in Darwin on Wednesday, 25 March 2020 and Alice Springs on Friday, 27 March 2020.

Craig and Janet Wickham from Exceptional Kangaroo Island will share their amazing story of “Good food, good wine and wildlife in the wild” tours. Further speakers will be announced in early 2020.

Conference sponsorship opportunities also exist.

MORE INFO

EVENTS

BASSINTHEGRASS

Early Bird tickets to next year's BASSINTHEGRASS music festival are now on sale, giving locals and visitors the opportunity to secure their spot for just $75.

Once Early Bird tickets sell out, General Admission prices will increase to $105. A limited number of VIP tickets are also on offer for $200, giving attendees a premium festival experience.

BASSINTHEGRASS will be held on Saturday 23 May at Mindil Beach.

BUY TICKETS

RED CENTRENATS ON SALE

Tickets are now on sale to one of Australia’s premier automotive events, Red CentreNATS returning to Alice Springs from 4 to 6 September 2020.

Tickets are $50 for a three-day Chrome Pass and $30 for a General Admission Day Pass.

BUY TICKETS

TENDERS

CURRENT TENDERS

Panel contract for Delivery of Public Relations Services for a Period of 24 Months READ MORE

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JOB OPPORTUNITIES

TOURISM NT WEB

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Department of Tourism, Sport & Culture, Tourism NT

GPO Box 1155, Darwin NT 0801