Summer Done Differently - Tourism NT's new summer campaign

From 4 July to 16 October 2023, the Northern Territory’s Summer campaign will inspire Australians to seek a different kind of summer and to book travel between September 2023 and March 2024 with enticing NT summer travel deals.

For information on how to be involved, visit Summer Done Differently.

We’d also love to hear from you! Take our short survey to let us know your business’s operating status over the upcoming months - TAKE SURVEY

NEWS

The Territory Aviation Scheme is now live

Territory airports have the opportunity to apply for a share of $10 million in government funding, to be matched dollar-for-dollar by the applicant as a co-contribution, bringing the full value of the scheme to $20 million.

Grants will be available to eligible airports for the creation of new routes, and to provide extra capacity on existing routes in both Alice Springs and Ayers Rock airports.

To find out more you can reach out to the team via email at [email protected]

Voyages on show in Tokyo & Osaka

Tourism NT conducted its first face to face Japan training seminar events in Osaka and Tokyo in June.

92 travel agents and various trade media participated in the event designed to highlight the NT to key partners and to promote the new Wintjiri Wiru experience at Uluru.
If you would like to learn more about getting involved with the Japanese market please contact [email protected]

Aboriginal Tourism Grant Round 5

Earlier this month six organisations were awarded funding valued at $502,943.08 for projects that will deliver new Aboriginal cultural tourism products, grow the range of visitor experiences and encourage visitors to travel to the NT and stay longer.
Of the successful applications, three were in the Top End and three in the Central Australia region.
The next round of grants will open in September 2023.

READ MORE

NT on display in new SBS series

Alice Springs, Uluru, Kakadu and Darwin, will feature in Adam and Poh’s Great Australian Bites premiering on SBS, 8 August 2023. Renowned Australian chefs, Adam Liaw and Poh Ling Yeow, hit the road to explore Australia’s iconic dishes during the eight part series, commencing their journey in the very heart of Australia, Uluru-Kata Tjuta National Park.

Tourism Distribution Grant Program

The 2023/24 Tourism Distribution Grant Program is designed to increase online book-ability and actively aid connection with distribution partners to enhance trade relationships with domestic and international partners. The program offers flexibility to best support Territory tourism businesses specific needs and their focus area for distribution growth.

Guidelines can be found here.

For further information please contact [email protected] or phone 08 8999 3921

Two weeks left to enter the NT Brolga Awards

There is only two weeks left to enter this year’s NT Brolgas Awards.
Entering the Brolgas is even better this year, with two lucky businesses in with a chance to win a media pack valued at $2,500 each. Terms and conditions apply.
That's not all! An added bonus for the 2023 awards program is business category winners (categories 1-26) will also receive a media pack valued at $5,000 each to further promote their business.
Entry to the Brolga Awards is free and nominations are obligation free.

Nominations close Wednesday 9 August 2023. Final submissions are due noon Wednesday 30 August 2023

Latest visitation results out now

The year ending March results show strong demand with visitor numbers coming back, although still behind pre-pandemic levels. As at YE March 2023, NT welcomed 1.7 million visitors, up 35% from the same period in 2022. Visitor expenditure over the same period continued at high levels, with over $3.0 billion in visitor spend in the NT.

PRODUCT UPDATES

New accommodation dashboard

Tourism NT has been working with Tourism Research Australia to develop new research dashboards. An accommodation dashboard displaying short-term letting and hotel data for the NT is now available. The data is updated monthly and will display all accommodation trends across the Territory.

We value your input

The June quarter 2023 Tourism Industry Sentiment Poll is live from 20 July until 4 August 2023. We encourage all readers to provide their feedback as it helps us plan and support future output, including grant distribution. To participate, visit Sentiment Poll.

INDUSTRY OPPORTUNITIES

NT Tourism Industry Strategy 2030 briefing

Scott Lovett, Deputy CEO Tourism NT, invites the NT tourism industry and stakeholders to a briefing of the draft NT Tourism Industry Strategy 2030 (T2030) update together with an industry networking event.

T2030 has recently undergone a three-yearly review, which will be published as the Northern Territory’s Tourism Industry Strategy 2030 update. The T2030 update includes revised visitor and expenditure targets, new supply-side targets and three new key themes for focus in the current and next phases of the Strategy.

The T2030 update relies on industry and government working together towards the sustainable growth of tourism in the Northern Territory. Please join our Deputy CEO in one of six briefings to be held at the below locations:

14 August: Katherine
16 August: Tennant Creek
17 August: Alice Springs
18 August: Yulara
21 August: Nhulunbuy
22 August: Darwin and online

Details of times, venues and networking information will be provided soon. Please register your interest via the online form.

What's coming up in Domestic Trade Marketing

From July to August, Tourism NT will be supporting the following cooperative trade marketing campaigns:

NT Now Summer campaign (1 July to 30 September)
Travello Summer campaign (1 July to 31 August)
Expedia Summer campaign (3 July to 27 August)
Viator Summer Sale (1 September to 30 September)

To get involved please reach out to these trade partners directly or email [email protected]

READ MORE

Entrant support – NT Brolga Awards

Additional entrant support is now on offer for businesses entering this year’s Brolga Awards. Businesses can access the following support:

One on one mentoring appointments
Webinars presented by Karina Groth – Tourism Business Solutions
Videos and fact sheets
Entrants guides
Up to 1 hour per business for a submission mock review
Up to 2 hours of proof reading for spelling, typos and basic grammar.

Tour Guide Ready - Round 3 now open

Up to $5,000 is available for NT-based tour operators (applicants) who conduct tours in the Northern Territory to train new tour guides (entrants). The program is designed to streamline training for entrants and offers flexibility. This is an open non-competitive grant and applications will be assessed as received. Applications close 29 February 2024.

Book a free ATDW support session

Are you having issues with your ATDW account or need assistance to create your product profile? Do you already have an ATDW profile but want to explore ways to optimise your listing?

Book a free 30 minute one on one online session with our dedicated ATDW Tourism NT team.

EVENTS

Desert Harmony Festival

The Barkly Regional Arts Desert Harmony Festival returns to Tennant Creek with a remarkable line-up of talent, showcasing the best of local and interstate artists.

The festival, now in its 34^th year promises to deliver a diverse and captivating program including performances from award winning artists such as Gumbaynggirr/Yamatji woman Emma Donovan, Arnhem Land rockers the Ripple Effect Band and Pitjantjatjara songman Frank Yamma.

Festivities commence on Friday, July 28 Karugu Centre, 65 Staunton St, Tennant Creek.

Red CentreNATS

The ultimate festival of wheels reutrns to the Red Centre! This year, there will be more action than ever with burnouts, drag racing, show ‘n’ shine, 4WDing, grass driving, motorkhana and more taking place across three locations. The famous street parade also returns with events held from 1 – 3 September.

READ MORE

Save the date - the Brolga Northern Territory Tourism Awards

Save the date for this years Brolga Awards - Saturday 11 November 2023.

The awards recognise and encourage tourism businesses that strive for excellence in every area of their operation.

TOURISM NT WEB

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Department of Industry, Tourism and Trade

GPO Box 1155, Darwin NT 0801